Unveiling our new logo design

Good afternoon, BCPS Families!

A few months ago, BCPS began a partnership with a company called The Alchemy Collaborative. As a part of this partnership, we’ve started taking a look at many facets of communication across the district, including both district- and school-level branding and logos.

As you know, BCPS is an innovative district, and we wanted to make sure that our logo exemplifies that by creating something more streamlined and modern. Here in BCPS, we still have strong ties to the idea of always “Moving Forward”, so you’ll be sure to see that concept represented in our new logo as well.

This design process began in late June as Dr. Bacon and members of our district’s Senior Leadership Team began outlining thoughts and ideas for a new design. Once The Alchemy Collaborative shared some variations with us, our district’s Directors were brought in to provide feedback. The design team took this feedback, made some changes, and then the new variations were put in front of our Directors and School Principals for another round of comments. Based on all the input, the design team was able to create a finalized version of the design that accurately reflects our district's vision.

After much adieu and the hard work of so many, we are so excited to share the final design with you! Thank you for your continued partnership as we strive to always keep our district Moving Forward!